Sales & Marketing

IP maps organizational strategies after gathering in-depth knowledge of all key aspects associated with successful business developement model, which includes:

  • Current Business Analysis with tools like SWOT, PEST, MOST, De-Bono's, MOSCOW, VPEC-T, etc.
  • Market Assessment
  • Customer Segmentation & Targeting
  • Market Positioning
  • Product Management & Developement
  • Pricing Strategy
  • Competitive Landscape
  • Entry Modes & Barriers Identification 
  • Sales & Distribution Channel- General Trade, Modern Trade, HORECA, E-commerce, etc.
  • Franchise Development - COCO, COFO, FOCO, FOFO
  • Brand Strategy
  • Business Expansion & Diversification